My Role: Art Director
Creative Director: Tunisia Wilson
Designer: Martin Surya, Mike Baugh
Animators: Ben Kim Kyungjun, Ben Segall, Glenn Suhy, Masan Yi
Leading up to the 2020 presidential election, Discovery Inc. and OWN sought to reach their black female audience and empower them in leading their communities to vote in greater numbers. I led the internal design effort to present and craft a brand identity for Tunisia Wilson who led the full creative scope of the campaign.
This visual identity is Ms. Winfrey approved. We produced scores of social media slide shows and animations over the course of the campaign as well as several spots, avatars for social platforms, banners and even a custom emoji.
