A mix of motion graphics projects for Discovery Communications, freelance clients, and personal work.
In May 2015, my would-be wife and I took a trip to one of the most powerful places in the world.
Editor Aaron Moore and I worked this piece back and forth to achieve this execution. It was created to get the word out about Discovery Education's STEM initiatives.
It's hard to believe that "How It's Made" has been on the air for 10 years. Here are a number of design directions that were developed for Science Channel's "How It's Made" 10-year anniversary promo. One was chosen and used in the promo, but this is most interesting as a collection of options.
These frames were pitched as a look for a sizzle to hype up the idea of an over the top television ap. I like them. Here they are.
This show open was designed and animated in just a couple of days, but with a focused concept and execution we reached an effective solution. Of course we also offered some other initial options and created over a hundred lower 3rds for the series.
Design/Animation: Joe Moccia
Audio: DeFacto Sound
Science Channel needed graphics for their All American Makers launch promo. Here's the promo with some alt designs options.
Monsanto bought ad time on TLC and in-house production was part of the deal. I designed and animated this little diddy, with Michael Karam onboard writing and producing. Monsanto was so pleased they asked if they could also run it on their own website. Soybeanz.
I wanted to bring back some of the lunch options at our in-office lunch spot. After speaking with the personnel there, they agreed to bring the items back if I promoted them. I know this is silly but I had fun doing it.
Here are design frames for a Science Channel cut about the Save Our Sciences program. I executed the first one, it should show up in my next reel.
I do a bit of this here kind of stuff.
In 2013, Military Channel rebranded as American Heroes Channel. The goal was to expand the reach of its programming. The brand would now focus not only on the military, but also on other archetypes of american heroism, such as first responders, cowboys, and astronauts. Here are a few approaches I developed for the pitch.
It never hurts to see a few logos now does it? I made all these for bands, shows and corporate initiatives.
I worked on the Discovery Channel rebrand in 2013. The first couple images here led to the concept that was executed for the on-air graphics package. I had a part in defining the network by a series of genres such as gold, engineering, etc. and exemplifying these genres in a set of modified globes.
I created this short character based piece for our wedding save the date. My wife was the writer/producer. Sadly, my cookies and cream dog Kingston has since passed away.
This show focuses on audacious viral videos and runs us through the science behind them. The script for this promo aimed to juxtapose the geniuses of history with the... unique qualities... of internet viral stars.
We shot and edited a short-form branded entertainment piece that brought Army wing suit jumpers to the Discovery Channel stage. These never made it into the final piece, but I'm pleased with the styles developed here.
Our team produced a long-form special for TLC, pulling together their shows' most romantic stories. This is one option developed for the graphics package.
A few years ago Unatronics asked me to help brand the company and oversee the creative for the Beep-It product. I designed the product packaging, a microsite and some other print collateral. Additionally, I worked with footage from Unatronics to build a promo video for the product which achieved over 23K views. That's a lot for a garage brand.
Though Beep-It has run its course, it was a success. Several lots were manufactured. Beep-It found placement on ThinkGeek and a variety of other toy, music and maker stores. Dan Catzva coded the microsite which unfortunately is no longer running.
A series of boards created several years ago for a cobranded pitch where we attempted to merge Oreos with all of Discovery's brands.
I've been taking a crack at shooting and editing over the past two years; here are a few of the projects that have emerged.
This is a promo for the Velocity Dream Car Week. This piece was written and produced by Mike Baireuther, edited by Aaron Moore, and designed and animated by me.
One design option for ID's "Most Infamous."
Eidolon Films recruited me to partner with them to create this piece in 2014. They handled client relations, writing, and overall production. My role was to oversee design and animation. I did most of that myself, with some additional help from Erin Lancaster, Mike Ring, and Scott Rinebold.
Here's a concept I developed for Are We Alone Week on Science Channel. The idea was to make the viewer believe that the cable signal was being hacked by UFO truthers in promo time and programmable interstitials.
Boards for an Animal Planet show open.
Discovery is making big swings to go back to its more blue chip, educational roots. Our in-house agency was tasked with creating spots that would remind viewers of all the incredible moments they've had with Discovery throughout the years. The design was stripped down quite a bit for the final treatment, but I like the more involved approach pitched here.
Science Channel gave its viewers a very special gift for the holidays at the end of 2015: every "MythBusters" episode ever made... ever... in a row for like 10 days straight. I had the pleasure of helping Science Channel brand the week. I threw in some alt options and a few pitch frames from the previous year at the tail end, as well.
"The Discovernator" is a customizable branded content piece used for ad sales partnerships. For Shark Week 2014, we presented our thoughts on how to customize it for Volkswagen.
We pitched design ideas for an ad sales element called "On Location." The goal was to provide our ad sales team with a custom content piece to sell to travel and adventure brands.