I’ve had the pleasure of working with a lot of talented artists, writers and producers. This montage of work runs the gamut from pet project where I crafted every pixel + frame myself, to full-scale team effort with my role as AD.
Audio: The Machine Stops by The MiserySlims.
After some time on the market it became clearer that Max’s initial strategic stance was not the best way to leverage our offering, Then began the effort to highlight the prestige IP from WB films and HBO and to position Max as a home for criterion collection level content. All Killer No Filler. I was brought into the blitz to help in some key areas. I personally retooled the Mnemonic and app loader which seemed to impact the general conversation. I also influenced the thinking around how the Max logo should take on the character of the IP in trailers. This involved turning around multiple options every few hours for several days.
I led my team in supporting the launch of The Righteous Gemstones for their fourth and final season. For this Baby Billy profile I asked my team to design ‘in character’ as if our client truly was a prime time show called Faith Tonight. Some of the options we put forward were ‘too good’ but this one was the right level of cheesy opulence.
We incorporated the key art creative into the intro and outro, while building a rich world ‘inside’ the key art to support the journey of this trailer.
My Role: Senior Art Director, Design
Art Director: Wes Tanaka
Design: Nick Baquero, Wes Tanaka Brent Stangel
Animator: Nick Baquero
Once Siegel and Gale delivered the static visual identity system for the newly formed Warner Bros. Discovery, I was tasked with developing a motion design system for use across video media.
This included developing a logo animation, a series of idents and launch spots, and a motion design video toolkit.
My Role: Senior Art Director
Designer/Animator: Adam Linden
Animator: Bill Platt, Nick Baquero
Picking up on the groundwork laid within my department I brought the base elements into motion design for a series of spots and and In-Program-Message banner.
My Role: Senior Art Director
Animators: Masan Yi, Jeremy Mador
I led my motion design team in collaborating with multiple stakeholders across the company to launch a whole kingdom's worth of assets to promote S2 of HOD. The campaign concept was in short, Green V. Black. We delivered work that hit across Youtube, social, linear, a custom AI generation app, live events (CCXP, HOTDS2 Premiere Event), bonus content on the Max platform and even DVD bonus material. Over 40 projects in all.
Much more to come on this page!
My Role:
Senior AD, Design, Animation
Motion Designers:
Nick Baquero, Freddy Morales, Suhee Huang, Jeremy Mador, Masan Yi, Glenn Suhy
AD Support:
Wes Tanaka, Filippo Vaccari
In the world of The Last Of Us all hell breaks loose on September 26th. Our partners in Marketing AV wanted to create a special piece to honor the fans on The Last Of Us Day 2023. I was entrusted to lead the charge for bringing the fan art to life. Many artists on our team put their own spin on each of the unique pieces that were submitted by fans and the results were deadly. Our partners were blown away and full of f**k yeahs! The only note from Showrunner Craig Mazin was “Wow. This was really moving to watch! At least for me. :)” and the cut got 800,000 views in one day on Instagram! We’re all so proud of how this came out, the fact we handled it internally and the fact that we had so much fun doing it.
My Role: Senior Art Director, Animator
Additional AD Support: Brett Krauss, Filippo Vaccari
Animators: Jeremy Mador, Nick Baquero, Brent Stangel, Tynan Humphrey, Masan Yi, Ben Carlton, Tom Neston, Jesse Jacobs, Wes Tanaka
Our partners at HBO Marketing Audio Visual reached out to us to help create some social pieces with the philosophy that they should feel like extensions of the world within the IP. My team developed some style frames and concepts that intersected with some ideas from our partners and together we built these treated cuts from archival footage.
We wanted these to feel like super lame corporate videos created in the 90’s to leverage the the nostalgia and essence of place and time that the doc itself also helps us access.
My Role: Senior Art Director
Design/AD: Wes Tanaka
Animation: Nick Baquero
My Role: Senior Art Director
Art Director: Maz Majd
Designer: Suhee Hwang, Maz Majd
Animator: Brent Stangel, Suhee Hwang, Maz Majd
We developed motion design for Love Has Won, a dark cult documentary which reached it's followers through the means of the early internet. Harnessing the visual language of 90's internet combined with other textures fitting of the cult we supercharged edits into visceral portal into the doc.
My Role: Senior AD
Design: Joe Moccia, Jeremy Mador
Animation: Jeremy Mador
Fionna and Cake is a Max Original that picks up from where the world of Adventure Time left off. Our partners reached out to me and my team to create some supporting motion design that felt in-world to the show. We matched the wobbly, liquidy look of the title treatment and employed some roto and compositing to bring it all together.
My Role: Designer, Senior AD
Animator: Masan Yi, Brent Stangel
Our partners at HBO brought us in to help promote Murder in Boston with a trailer on Max. I came up with a design that visits ominous scenes of Boston through a grainy and degraded black and white lense. This helps establish a tone that pulls viewers into the environment of late 80’s Boston where a murder investigation is about to make every black man in the city a target of police surveillance, scrutiny and menace.
My Role: Senior Art Director, Designer
Art Director: Joey Salim
Animator: Masan Yi
My Role: Art Director, Designer
Additional AD: Wes Tanaka
Design: Wes Tanaka, Masan Yi
Animation: Masan Yi, Glenn Suhy
As part of Warner Bros. Discovery’s major press announcement of it’s new flagship streaming service Max they revealed plans for a Harry Potter reboot that will transform each book into a series exclusive to Max.
I was granted the opportunity to develop some visual concepts and work with my team to execute within a brief window, in collaboration with the Wizarding World. Below you will see some process and R+D for the final and alternate concepts. Since we had a short window, we chased proved out the technical aspects of each direction I pitched until the path was clear. The original piece played on a massive 64 foot wide screen and was reformatted for socials.
Danny McBride produced a build show centered on the Righteous Redeemer from the Gemstone’s final season. We supported the trailer with some hot motion design I won’t soon …tire… of watching. Mr. McBride thought the trailer and graphics were awesome.
My Role: Senior Art Director
Art Director: Wes Tanaka
Designer, Animator: Jeremy Mador
Discovery’s CD came our way with a vision for making the powerful waters of the ocean the central character in the promo for Deadliest Catch’s 18th season. I developed a raw, high contrast, lo-fi look that I thought could deliver the tone he needed.
My Role: Art Director
Full Credits at the Daily Brief Hotspots link
During the pandemic, with our whole company working from home, Discovery decided to launch a streaming service. It gave us all a much needed point of focus in challenging times and energized the whole company. Many talented people were involved in developing the brand but I stuck my foot in the soup as well.
Below are a few things I worked on:
1) I art directed the 2021 and 2022 Black Friday campaign motion. I AD’d the spot and animated some scenes. This campaign beat new subscriber goal by 33% in 2021 and similar in 2022.
2) I helped write concepts and develop graphics for the Watchu Watchin’ campaign. Spots directed by Jess Coulter.
3) I designed the discovery+ originals logo and environment which went on to become the hero look for the brand.
4) I designed and animated a viewer reviews spot which generated some of the best conversion rates we’d seen.
It is hard to properly credit all the many talented people who have touched this brand and equally as difficult to touch on every place I’ve contributed.
Covid forced many innovations. This year, Upfront was not an elaborate stage show with multiple screens, walk-ins and speaker support graphics. Instead it was a one hour preproduced show. We collaborated with the Discovery Adsales creative team (led by Brad Wohlgemuth) to create a unified event identity across the show and a variety of collateral and invitational executions.
My Role: Art Director, Design, Animation
Lead Designer: Nathan Gamson
Additional Design: Brett Krauss
Animation: Nathan Gamson, Nick Baquero
My Role: Art Director
Creative Director: Tunisia Wilson
Designer: Martin Surya, Mike Baugh
Animators: Ben Kim Kyungjun, Ben Segall, Glenn Suhy, Masan Yi
Leading up to the 2020 presidential election, Discovery Inc. and OWN sought to reach their black female audience and empower them in leading their communities to vote in greater numbers. I led the internal design effort to present and craft a brand identity for Tunisia Wilson who led the full creative scope of the campaign.
This visual identity is Ms. Winfrey approved. We produced scores of social media slide shows and animations over the course of the campaign as well as several spots, avatars for social platforms, banners and even a custom emoji.
No Kid Hungry and Discovery are working together to fight childhood hunger. We created this animation to help launch the program into the public eye and engage viewers in the important work of ending childhood hunger.
My Role: Art Direction, Design
Design: Brett Krauss, Nathan Gamson
Animation: Wes Tanaka, Masan Yi, Suhee Hwang
Discovery is really big on integrating advertising messages into things that feel more like programming, to make the experience more seamless and less disruptive for our viewers. Here we created a unique piece of branded content for Science Channel and Jeep.
My Role: Art Director
Design: Brett Krauss
Animation: BuildDestroy
Editor: Aaron Moore
In 2017 and 2018 I had a run of significant health and life events. When I began to write about my journey, Eidolon Films reached out to me about making a short film to document that time in my life, one that is made even more relatable by the tragedies that touched us all during covid. I designed and animated portions of this very personal film, in order to bring viewers into my experience.
My Role: Co-Director, Design, Animations
Shooting, Direction, Post Production: Ben Crosbie, Tessa Moran (Eidolon Films)
Discovery Channel wanted to develop a handful of ‘off the shelf’ ad sales pieces that could integrate an advertiser’s product into a content space on a quick turn. This is one of the series we developed with them.
My Role: Art Direction, Design
Animation: Masan Yi, Nathan Gamson
My Role: Art Direction, Compositing, VFX
Animation: Nathan Gamson
Creative Director: Mike Baireuther
Winner: Promax Global Gold
As part of Science Channel's STEM outreach, they wanted to create a spot inviting viewers to nominate people in their lives to be considered for the Science Superhero challenge.
My Role: Art Director, Designer, Animator
Designer: Vivian Chang
Puppies, footballs, Subarus. What else even is there? For the past couple years I’ve had the pleasure of ADing the post on these lovably campy spots.
My Role: Art Direction, Design, Compositing
Compositing/Animation: Glenn Suey, Ben Kim, Wes Tanaka, Masan Yi
Toyota wanted to engage their audience in the VR space, so we built two 360° CG experiences which put viewers in the driver's seat of the Toyota Highlander for journeys beyond imagination. We found experts in scientific fields to speak about what inspires them about their work and used their interviews as narration for each journey. Click the links below to view.
My Role: Art Director, Designer, Animator
Animators: Liam Clisham, Jeff Franko
Ground Level
Observatory
Password: JoeCGVR
Unatronics asked me to help brand the company and oversee the creative for the Beep-It product. I designed the product packaging, a micro-site and some other print collateral. I also worked with footage from Unatronics to build a promo video which achieved over 23K views. That's a lot for a garage brand. Beep-It had press on Engadget and a variety of other synth and maker sites. I entered the chat boards on these sites to stimulate discussion about Beep-It which led to further free press.
Beep-It was sold on ThinkGeek and a variety of other toy, music and maker stores.
My Role: Art Director, Designer, Animator
Creative Director: Mike Una
Web Developer: Dan Catzva
Codebreaker is an Atari sponsored show appearing on Discovery properties in Europe. Our challenge was to create a sponsor billboard to fulfill part of Atari’s ad sales deal. We mined Atari’s DNA for some nostalgia inducing nuggets and presented a set of designs. Our client enjoyed our design options so much that we were asked to produce all three of them.
My Role: Senior Art Director, Designer, Animator
Designer, Animator: Vivian Chang
ID needed a cool open for their show about creepy clergyman. We only had a few days, and we didn't have the resources to develop multiple designs. I had a strong vision about what could work and a few frames later, ID was also on board.
My Role: Art Director, Designer, Animator
I’ve announced my most major life events with short films and animated shorts. I did everything from shoot, edit, design, animate and create music for these (with some very obvious exceptions.)
My Role: Creative Director, Designer, Animator, Music Composer
Writer/Producer: Julia Moccia
Audio Mix and SFX: Defacto Sound
Woah! You found the secret content!!!!!! Hooray! What’s the point of developing these skills if there’s no fun being had?
Roboborgus Wrexx
An absurdist examination of commercialism through the lense of 90’s toy marketing.
Back to Bits: Paperboy
Jerry Liu asked me to participate in his project Back to Bits, a celebration of those beloved adventures we lived out through the NES
