Superman was a nice win for the theatrical side of the business and we wanted to make it’s debut on HBOMAX special. My team created a few custom IPM’s (In Program Message) to run on our cable nets. They’re targeted towards specific segments with the Krypoto-centric one appearing on Animal Planet and the baseball fight scene playing on TNT during MLB games.
I was also asked to contribute to a call for maverick Out of Home ideas. Below is a collection of ideas I quickly sketched. They were very well received and one was produced.