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Joe Moccia
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AHC Channel Rebrand

In 2013, Military Channel rebranded as American Heroes Channel. The goal was to expand the reach of its programming. The brand would now focus not only on the military, but also on other archetypes of american heroism, such as first responders, cowboys, and astronauts. Here are a few approaches I developed for the pitch.

My Role: Art Director, Designer
Art Director: Brett Krauss
Creative Director: George Montgormery

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Copyright © 2016 Joe Moccia